Author Archives: Ghea Obaob

Google now ignores all reciprocal links

Reciprocal links have long been the focus of most inbound linking strategies. This needs to change. Google now ignores all reciprocal links. The…
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Strategic use of images in search engine optimization

When evaluating page structure and layout, there's a subtle but strategic way to use images in an SEO-friendly way (beyond ALT tags) to…
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Integration of corporate branding and SEO

SEO isn't an exact science. This becomes clear when you try to integrate SEO and branding into one strategy. This process is tricky,…
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Absolute Links vs. Relative Links – SEO Value

The debate between absolute and relative links continues in the SEO world. The individual importance of each link is disputed, but it is…
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